Last updated: 14 April 2026
1. About these Terms
These Terms & Conditions ("Terms") govern your access to and use of the website https://unfoldcro.com ("Site"), and all services, software products, deliverables, and content provided by UnfoldCRO ("we", "us", "our"). By accessing the Site or engaging us, you ("you", "Client") agree to these Terms.
UnfoldCRO is a sole proprietorship operated by Adarsh from Harda, Madhya Pradesh, India. Contact: info@unfoldcro.com.
2. Services we offer
- Shopify and e-commerce development, theme customisation, migrations, and performance optimisation.
- Search engine optimisation (SEO), conversion rate optimisation (CRO), technical audits.
- Custom software development, SaaS products, Shopify apps, portals, and integrations.
- Ongoing maintenance and management contracts ("AMC") for existing client stores.
- White-label technology partner services for other agencies.
- Free educational content — blog, knowledge base, and feature library.
3. Engagement types
3.1 Project engagements
Fixed-scope projects are documented in a written proposal or Statement of Work ("SOW") that sets out deliverables, timeline, milestones, total fee, and payment schedule. The SOW once accepted (by email confirmation, signature, or on-page acceptance at checkout) forms part of these Terms.
3.2 Retainer / AMC engagements
Monthly retainers (management, maintenance, ongoing optimisation) run on a rolling basis and renew automatically each month unless cancelled in writing with at least 30 days' notice (see §10).
3.3 White-label / B2B engagements
Where you engage us as a white-label technology partner to serve your own end-clients, you remain the primary point of contact with those end-clients. We will not communicate with your end-clients directly except at your written request. Confidentiality and NDA terms may be added via a separate document.
3.4 Software products & subscriptions
Where we offer paid software products, Shopify apps, or hosted SaaS (including on-site checkout purchases), the specific product page, subscription page, or order confirmation sets out plan-level terms including billing cycle, feature inclusions, and limits.
4. Fees and payment
- Fees are quoted in the SOW, proposal, product page, or on the invoice, exclusive of applicable GST and statutory taxes.
- Depending on the engagement type, we may require (a) milestone-based invoicing tied to deliverables, (b) monthly advance billing for retainers, (c) 100% upfront payment before work commences, or (d) on-site card payment via Razorpay, Stripe, or equivalent.
- Unless otherwise agreed, invoices are due within 7 days of issuance. Late payments accrue interest at 1.5% per month on the outstanding amount.
- Work may be paused or suspended if an invoice is overdue by more than 14 days. Timelines are extended accordingly.
5. Scope, changes, and approvals
The SOW defines the scope. Additional requests outside that scope ("change requests") require a written estimate and your approval before work begins. Verbal change requests are not binding until confirmed in writing.
You undertake to provide timely feedback, approvals, assets, and credentials as required. Delays in your inputs extend the project timeline on a day-for-day basis.
6. Acceptance of deliverables
Each milestone or deliverable is considered accepted when you provide written approval or 7 days have passed since delivery without written objection. Once accepted, the milestone is deemed complete and invoiceable.
7. Intellectual property
- Your content (logos, copy, product data, brand assets) remains your property. You grant us a licence to use it solely to perform the services.
- Custom deliverables (code, designs, configuration built specifically for you) transfer to you upon receipt of full payment for the corresponding milestone.
- Our pre-existing IP (framework code, internal libraries, reusable components from our feature library, methodologies, prompts, templates) remains our property. We grant you a perpetual, non-exclusive, non-transferable licence to use these components as embedded in your deliverable.
- Third-party components are governed by their own licences, which we will disclose.
- We reserve the right to reference a sanitised version of completed work in our portfolio, unless the engagement is under NDA or you opt out in writing.
8. Confidentiality
Each party agrees to keep the other's confidential information confidential and to use it only to perform or benefit from the services. Confidential information does not include information that is public, independently developed, or lawfully obtained from a third party. This obligation survives termination for 3 years.
9. Warranties and disclaimers
- We warrant that services will be performed in a professional manner consistent with industry standards.
- We do not guarantee specific business outcomes, conversion uplifts, traffic growth, search rankings, or revenue targets — those depend on factors outside our control.
- Except for the express warranty above, services and deliverables are provided "as-is" without further warranties, express or implied.
10. Termination
- Project engagements may be terminated by either party for material breach if the breach is not remedied within 15 days of written notice.
- Retainer / AMC engagements may be terminated by either party with at least 30 days' written notice to info@unfoldcro.com. Fees for the notice period are payable in full.
- On termination, you pay for all work completed and committed up to the effective termination date. Completed and paid-for deliverables are handed over. Refunds are governed by our Refund Policy.
11. Limitation of liability
To the maximum extent permitted by law, our total aggregate liability arising out of or related to any engagement, whether in contract, tort, or otherwise, shall not exceed the fees paid to us by you for the services giving rise to the claim in the 3 months preceding the claim. Neither party is liable for indirect, incidental, special, consequential, or punitive damages including loss of profits, revenue, data, or goodwill.
12. Indemnity
You agree to indemnify us against any claim arising from (a) your breach of these Terms, (b) content or material you supply to us, or (c) your end-clients' use of the deliverables, except to the extent caused by our gross negligence or wilful misconduct.
13. Force majeure
Neither party is liable for delays or failure caused by events outside its reasonable control, including acts of government, natural disasters, internet outages, cloud-provider outages, pandemic, or strike.
14. User conduct on the Site
When using https://unfoldcro.com, you agree not to: (a) attempt to circumvent authentication or access controls; (b) scrape, mirror, or republish our content without attribution and permission; (c) submit false information or impersonate another person; (d) use the Site for any unlawful purpose.
15. Governing law and jurisdiction
These Terms are governed by the laws of India. Any dispute arising under these Terms shall be subject to the exclusive jurisdiction of the competent courts at Harda, Madhya Pradesh, India. The parties will first attempt good-faith resolution through discussion before initiating formal proceedings.
16. Changes to these Terms
We may update these Terms from time to time. The revised version is published at https://unfoldcro.com/policies/terms-and-conditions with a new "Last updated" date. Continued use of the Site or services after the revised date constitutes acceptance.
17. Contact
UnfoldCRO, Harda, Madhya Pradesh, India. Email info@unfoldcro.com.