AM
Founder & CEO
Strategy · CRO
Sets the bar on conversion-first builds and runs every engagement end-to-end.
// about us
Fourteen seniors.
One backend.
UnfoldCRO is the backend tech partner for D2C brands and agencies — fourteen senior developers, SEO experts, and managers shipping Shopify, AI, and custom software without the bloated team or messy stack.
the team
14+
senior team members
Avg. lift
+27%
Retention
94%
// what we do
Backend for the brands and agencies that ship.
From custom Shopify themes and speed work to full-stack SEO, AI integrations, custom portals, and Odoo ERP — we handle the technical heavy lifting so your team focuses on growth.
14
Senior team members
320+
Projects shipped
+27%
Avg. CRO lift
94%
Client retention
// the team
Fourteen builders. Zero juniors.
Every line of code, every audit, every brief is shipped by a senior. No outsourced overflow, no junior hand-offs.
Leadership03
RS
Head of Engineering
Architecture · Scale
Owns the platform decisions, performance budgets, and code review standard.
PV
Head of Delivery
PM · Ops
Keeps every project on time, every Slack thread short, and every retro honest.
Engineering06
KP
Senior Shopify Developer
OS 2.0 · Liquid
Theme architecture, sectioned templates, and the speed-first build playbook.
DN
Senior Shopify Developer
Hydrogen · Functions
Headless and Shopify Functions specialist. Custom checkout extensions are her thing.
VK
Senior Full-Stack Developer
Next.js · Postgres
Custom portals, internal tools, and the production-grade plumbing behind them.
SR
Senior WordPress Developer
ACF · Headless WP
Custom themes, security hardening, and editor-friendly block libraries.
MA
AI Engineer
OpenAI · RAG
Multi-model orchestration, retrieval, and the eval harness that keeps quality measurable.
TS
QA & Performance Engineer
CWV · Eval
Lighthouse-led performance work, regression suites, and pre-launch sign-off.
SEO & CRO03
NJ
Senior SEO Strategist
Tech SEO · Migration
Crawl budgets, schema, redirects, and the technical layer most agencies skip.
AB
SEO & Content Lead
AI SEO · Briefs
AI-assisted content ops with human edits and search-intent first.
HK
CRO Strategist
Experiments · Analytics
Frames hypotheses, runs the test calendar, and reports lift in your dashboards.
Delivery02
RG
Project Manager
Sprints · QA gates
Owns scope, sequencing, and the weekly review every retainer client sees.
AS
Account Manager
Partner success
Single point of contact for agency partners and DTC retainers.
// how we work
Four rules every project follows.
Rule 01
Ship fast
MVPs in 2 weeks, not 2 months. We move quickly without cutting corners.
Rule 02
Clean code
Maintainable, documented, and built to scale. No tech-debt surprises.
Rule 03
Measurable results
Every decision is tied to a metric — CVR, AOV, speed, revenue.
Rule 04
Agency-friendly
White-label ready, NDA-covered, and built for seamless partnerships.
// ready to ship?
Pick a track. We will ship the lift.
No 12-week sales cycles. Book a call and we’ll tell you in 30 minutes whether we’re the right team — and what the first 90 days look like.