// public a/b test library
Real tests.
Wins + losses.
Every CRO test we have run on a Shopify store — hypothesis, variants, sample size, winner, and what we took away. We publish the losses too.
library
10
tests published
Wins
9
Losses
1
Avg lift
19.9%
// every test, every result
Sorted by lift magnitude.
CVRSite-wide
Exit-intent popup: 5% off vs. 10% off
+47.0%Net contribution margin per captured emailn=9,864
SpeedSite-wide
Removing 7 unused apps from an established store
+34.0%LCP (mobile)n=58,319
AOVPost-purchase
One-click upsell on thank-you page
+31.8%Post-purchase attach raten=4,712
CVRCollection page
Colour swatches on collection tiles (not just PDP)
+22.4%Collection → PDP CTRn=31,558
AOVCart drawer
Free shipping progress bar in cart drawer
+18.6%AOVn=6,128
CVRProduct page
Urgency timer on limited product drops
+14.2%CVRn=9,281
CVRProduct page
Sticky ATC on mobile PDP
+11.3%Add-to-cart raten=18,432
CVRProduct page
Trust strip (free returns / COD / India-made) below ATC
+7.9%CVRn=22,104
CVRProduct page
Auto-playing product video on PDP
-6.2%CVRn=12,890
CVRCheckout (Shopify Plus)
Social proof inline at checkout
+5.4%Checkout CVRn=14,230
// want a test programme?
Ship the next entry in this library.
We run rolling CRO sprints — hypothesis, build, test, learn, repeat. Every result lands in this library (anonymised).