All tests
CVRCheckout (Shopify Plus)Supplements
Social proof inline at checkout
A single high-trust testimonial at payment stage reduces last-mile abandonment.
Winner
+5.4%
Checkout CVR
14,230
Sessions
95%
Confidence
14d
Duration
Variant A — Control
Standard Shopify checkout.
Variant B — Treatment
One testimonial + photo + verified badge between shipping and payment sections.
What we took away
B — Variant won
Lift was strongest on mobile. The testimonial had to feel native to the page — an earlier branded box design lost.
Want tests like this on your store?
Our CRO engagement runs rolling tests every sprint. You see every hypothesis, every variant, every result.