How long does migration SEO take to set up?

The SEO preparation typically takes 2-3 weeks and should run in parallel with the platform build. We need to start before the migration happens, not after.

Will I lose any organic traffic during migration?

With proper planning, no. Some fluctuation is normal in the first 1-2 weeks as Google recrawls your site, but rankings should stabilize or improve within 30 days.

What happens to my backlinks?

301 redirects pass approximately 95-99% of link equity to the new URLs. We ensure every page with external backlinks has a proper redirect in place.

Do you work with the migration team directly?

Yes. We coordinate closely with whoever is handling the platform build to ensure SEO requirements are implemented correctly during development.

What if we are migrating from a non-standard platform?

We have experience with migrations from custom-built platforms, legacy systems, and niche e-commerce tools. If it has URLs, we can map and redirect them.

Can you fix a botched migration?

Yes. If a previous migration caused traffic loss, we can audit the damage, implement missing redirects, and create a recovery plan. The sooner you act, the better the recovery.

// Migration SEO

Migrate Platforms Without Losing a Single Search Ranking

Platform migrations are the number one cause of organic traffic loss for e-commerce brands. We protect every URL, every redirect, and every ranking signal so your SEO equity transfers completely to your new platform.

Book a Call Explore the library

25+ Migration SEO ProjectsZero Ranking Loss RecordFull URL Mapping30-Day Post-Migration Monitoring

live track record

shopify stores optimised

Core Web Vitals

Ready features

The Problem

One Bad Migration Can Destroy Years of SEO Work

Broken URL Structures

Different platforms use different URL patterns. Without proper mapping and redirects, every page returns a 404 to Google and your backlinks become worthless.

Organic Traffic Cliff

Brands commonly see 30-60% organic traffic drops after migration. Some never recover because the damage to link equity and crawl signals is permanent.

Lost Metadata and Content

Meta titles, descriptions, alt tags, and structured data often get stripped or reset during migration. This erases months of on-page optimization work.

Backlink Equity Wasted

External sites linking to your old URLs now point to dead pages. Without redirects, that link equity — which took years to build — is gone.

Every URL Accounted For, Every Ranking Protected

We create a comprehensive migration SEO plan that maps every URL, preserves every metadata element, and monitors every ranking signal through the transition.

Complete URL mapping with 301 redirect implementation

Metadata migration and preservation

Structured data transfer and validation

Crawl analysis before, during, and after migration

Ranking and traffic monitoring for 30 days post-migration

// ready when you are

Ready to protect your rankings during migration?

Let's discuss how we can preserve your SEO equity through the transition.

Book a call

What You Get

Your Migration SEO Package

URL Mapping Document

Every URL on your current site mapped to its new equivalent with redirect rules ready for implementation.

301 Redirect Implementation

All redirects configured and tested on staging before go-live. Includes product, collection, page, and blog URLs.

Metadata Migration

All meta titles, descriptions, alt tags, and structured data transferred to the new platform with validation.

Pre-Migration Crawl Baseline

Full site crawl documenting current indexing status, rankings, and technical SEO state for comparison.

30-Day Post-Migration Report

Daily monitoring of rankings, traffic, crawl errors, and index status for 30 days after migration with issue resolution.

How It Works

Our Migration SEO Process

Pre-Migration Audit

We crawl your entire current site, document every URL, rank position, and backlink profile, and establish the baseline we need to protect.

URL Mapping & Redirect Plan

We create a one-to-one URL map between old and new platforms. Every product, collection, page, and blog post gets a redirect rule.

Metadata & Schema Transfer

We export all metadata and structured data from the old platform and ensure it is properly implemented on the new one.

Go-Live Support & Monitoring

We validate redirects on launch day, submit updated sitemaps, and monitor rankings and crawl status daily for 30 days.

Typical results

Results That Speak

Projects Delivered

Industries Served

Migration SEO Projects

Avg Ranking Loss

URL Redirect Coverage

0days

Avg Traffic Recovery Time

What Our Clients Say

Testimonials

Rajkumar Venkatachalam

E-Commerce Expert | Conversion & Retention Strategist | Co-Founder of Neidhal.Com, Neidhal.Com

I have been working with Adarsh for the last 8 months. He helped in creating my website with utmost professionalism and dedication. I was so impressed with his work and attitude, that I have taken his services to develop website for few of my know D2C brands. We can easily find highly technical people but along with that its difficult to find people with work ethics. Adarsh has this rare combination, he is brilliant at his work and at the same time he understands the problems of D2C brand owners face. He would suggest good and affordable apps, concepts, features that will enhance the websites usability. He is going to be my go to person for all my development needs. To put it short, he doesn't develop functional websites, but develops the one that is Performing.

Abhijith Shetty

Founder, Gubbachhi | MICAn | Digit Insurance, McCann, Dentsu, Lowe Lintas, Leo Burnett, Tech Mahindra, Gubbachhi

Adarsh has been an extremely valuable partner for us at Gubbachhi. With quick TATs and a highly responsive team, Adarsh is a great resource to have by your side!

Surbhi Sarda

SEO Strategist | Guiding Brands for Local & AI Search Ready

I've had the privilege of working with Adarsh Patil for over a year, and he is truly a hardcore tech powerhouse. His depth of knowledge and hands-on expertise — especially in Shopify — is remarkable. You name it, he can build it, fix it, or optimize it with precision and creativity. Adarsh has an exceptional ability to think outside the box, turning complex challenges into smart, practical solutions. His dedication, problem-solving mindset, and willingness to go the extra mile make him an invaluable asset to any project.

Nikita Sharma

Founder | Guide Businesses in Brand Perception & Digital Experience, ICraftAds

I have the privilege of working alongside Adarsh, and I can confidently say he is the kind of strategic partner every business leader values. He is a rare professional who converts challenges into scalable growth opportunities. Adarsh combines deep technical expertise with strong commercial acumen, proactively identifying high-impact growth levers and consistently delivering measurable ROI across every project. A true one-man powerhouse, he takes complete ownership of initiatives, ensuring flawless execution and exceptional outcomes.

Ajay Binani

AI Automation Systems Learner | Author & Speaker on Minimalism, Get You At

Occasionally, you meet people who are actual problem solvers. Adarsh is one of them. You have a problem regarding website development on Shopify; he is your go-to person. But that's just the top of his personality. The beauty comes from what lies within — a humble, smiling & silent person who looks forward to contributing to the work he does. Not building any short-term solutions. They say a person is known by his product. Look at the work Adarsh has done, and you can understand the clarity he has in his field. He is not just about websites. He is about solutions on the digital end. Lastly, he is genuine. Best wishes Adarsh. Look forward to grow together. Cheers!

Samriddhi Nagdev

Founder - Artcetra Design Studio | Brand Identity Designer, Artcetra Design Studio

I've had the pleasure of working with Adarsh on 10+ projects over the past year, and every single one has been a reminder of why he's Artcetra's go-to person for UI, UX, Web Design & Development. His ability to quickly understand project requirements, anticipate potential challenges, and deliver clean, efficient code on time is unmatched. Adarsh is not just technically skilled, he's proactive, collaborative, and genuinely invested in making each project better than we envisioned. Whether it's a tight deadline, a complex feature, or a complete pivot mid-way, he handles it all with calm professionalism and a problem-solving mindset. I can't recommend Adarsh enough.

The Difference

Why UnfoldCRO?

Zero-Loss Methodology

Our migration SEO process has a perfect track record. We have never had a client lose organic traffic due to a migration we managed.

Exhaustive URL Coverage

We do not just redirect top pages. We map every single URL including paginated pages, filtered URLs, and legacy redirects.

30-Day Monitoring

We do not walk away after launch. We monitor rankings, crawl errors, and traffic daily for 30 days to catch and fix any issues fast.

// faq

Frequently Asked Questions

// talk to a human

Still have questions?

Book a free 30-minute teardown. Live audit of your store, prioritised fix list, no pitch — yours to keep either way.

Book a call

The SEO preparation typically takes 2-3 weeks and should run in parallel with the platform build. We need to start before the migration happens, not after.
With proper planning, no. Some fluctuation is normal in the first 1-2 weeks as Google recrawls your site, but rankings should stabilize or improve within 30 days.
301 redirects pass approximately 95-99% of link equity to the new URLs. We ensure every page with external backlinks has a proper redirect in place.
Yes. We coordinate closely with whoever is handling the platform build to ensure SEO requirements are implemented correctly during development.
We have experience with migrations from custom-built platforms, legacy systems, and niche e-commerce tools. If it has URLs, we can map and redirect them.
Yes. If a previous migration caused traffic loss, we can audit the damage, implement missing redirects, and create a recovery plan. The sooner you act, the better the recovery.

// ready to ship?

Ready to Get Started?

Share your migration timeline and we will create an SEO protection plan that keeps your rankings intact throughout the transition.

Book a Call Audit my store