All tests
AOVCart drawerBeauty
Free shipping progress bar in cart drawer
A visible progress bar + suggestion for adding products pushes AOV past the free-shipping threshold.
Winner
+18.6%
AOV
6,128
Sessions
99%
Confidence
21d
Duration
Variant A — Control
Cart drawer with no threshold messaging.
Variant B — Treatment
Progress bar at the top of cart: 'Add ₹249 for free shipping' + two relevant upsell cards.
What we took away
B — Variant won
The upsell cards mattered as much as the bar. Control with bar but no add-ons got only 4% lift. Relevance of suggestion is the unlock.
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