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CVRProduct pageHomeware
Auto-playing product video on PDP
An auto-play muted hero video (5-8s loop) shows the product in context without requiring a click.
Failed test
-6.2%
CVR
12,890
Sessions
92%
Confidence
14d
Duration
Variant A — Control
Static hero image.
Variant B — Treatment
Looping video hero on mobile + desktop.
What we took away
A — Control won
We lost this one. Video weight hurt LCP (3.1s → 4.4s) more than the engagement helped. Kept static hero; added video to a thumbnail gallery user can opt into.
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