All tests
SpeedSite-wideMulti-category
Removing 7 unused apps from an established store
Uninstalling apps that no team member had used in 90+ days should improve LCP and INP without UX impact.
Winner
+34.0%
LCP (mobile)
58,319
Sessions
99%
Confidence
28d
Duration
Variant A — Control
Original store: 32 installed apps.
Variant B — Treatment
Stripped to 25 apps. No user-facing feature changed.
What we took away
B — Variant won
LCP dropped from 3.2s to 2.1s. CVR lifted 9% as a side-effect (faster mobile → more sales). Finding candidates for removal is half the work.
Want tests like this on your store?
Our CRO engagement runs rolling tests every sprint. You see every hypothesis, every variant, every result.