All tests
CVRProduct pageFashion accessories
Urgency timer on limited product drops
Honest stock-countdown on limited edition items gives hesitant buyers permission to commit.
Winner
+14.2%
CVR
9,281
Sessions
98%
Confidence
10d
Duration
Variant A — Control
No timer. Product page as-is.
Variant B — Treatment
Banner above ATC: 'Only X left — drop ends Sunday' with live countdown.
What we took away
B — Variant won
Only works with genuine scarcity. A control test with identical timer on a replenishable product showed no lift — signalling that trust matters.
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