Mix-and-Match Bundling
Let customers build personalised bundles from your catalogue — higher AOV, happier customers.
- Ships as a reusable theme block
- No third-party app required
- Works with Shopify OS 2.0
- Deployed on 100+ live stores
Feature
Mix-and-Match Bundling
Average Order Value
Typical impact
+12-18%
AOV uplift
+22%
Attach rate
3.1x
Upsell CTR
0 apps
Added bloat
Why it matters
Built to move the metric you actually care about.
Bigger baskets, same traffic
Grow revenue per session without burning more ad spend.
Contextual, not pushy
Upsells shown at the right moment — product page, cart, checkout — never spammy.
Works with your catalogue
Rules-based or AI-driven — pairs products that actually belong together.
Use cases
When to reach for this.
Low AOV, healthy CVR
Plenty of buyers, small baskets. Classic upsell/bundle opportunity.
Free-shipping threshold
Nudge customers over the threshold with a progress bar and curated add-ons.
Gifting seasons
Diwali, Christmas, Valentine's — let customers add a bonus item in one click.
How it works
Personalised Bundles, Higher Baskets
Empower customers to create personalised bundles by selecting from a curated range of products. Mix-and-Match bundling drives higher average order values while giving customers the satisfaction of a custom selection.
How It Works
- Configurable bundle builder with step-by-step flow
- Tiered discounts — "Buy 3, Save 10%"
- Visual progress indicator showing bundle status
- Works with Shopify's native inventory system
FAQ
Quick answers.
Does this work without a third-party app?+
Yes. We deploy upsell logic directly in your theme or as a Shopify Checkout Extension — no recurring app fees.
How do you pick what to upsell?+
Default is rules-based by collection, tags, or manual mapping. For larger stores we can layer in purchase-history-driven recommendations.
Will it annoy shoppers?+
Only shown at moments of intent — cart review, checkout — and dismissible. We A/B the trigger logic on every install.
Related
More in Average Order Value
Gift With Purchase
Reward customers with bonus gifts at purchase milestones — Buy 2, Get 1 Free and beyond.
Free Shipping Threshold Bar
Dynamic shipping threshold bar — 'Add ₹299 for free shipping' — pushes AOV past the bar.
In-Checkout Upsells
Last-chance upsells at the most committed point in the buying journey — highest conversion moment.
Faster site. Higher conversion. More profit.
Unlock Core Web Vitals 90+ and proven CRO patterns across 100+ stores.